Collective Dallas Creative Agency

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Shape Asana Work Innovation Lab

The Work Innovation Lab is a think tank by Asana that develops human-centered, cutting-edge research to help businesses evolve today to meet the growing changes and challenges of the future of work.

Title: Asana Work Innovation Lab
Creative Brief: Bring Asana's Work Innovation Lab to life creatively — designing a website, social media content, whitepapers, and infographics that establish WIL as the definitive voice on the future of work.
Industry: Business
Release Date: 2023-2025
Asana Work Innovation Lab
Shape WEBSITE DESIGN & DEVELOPMENT

Collective Dallas was tasked with designing and developing the Work Innovation Lab website.

The site is a platform built to communicate Asana's human-centered research approach and position WIL as a credible thought leader in the future of work. The site needed to clearly convey three core pillars: human-centered design, actionable insights, and academic rigor — bridging the gap between cutting-edge research and the real-world business decisions leaders face every day.
Shape WHITEPAPER & INFOGRAPHIC DESIGN

Collective Dallas designed a suite of whitepapers and infographics for the Work Innovation Lab .

The designs transformed complex research and data into visually compelling, easy-to-digest content. Every layout was crafted to hold the reader's attention — balancing clean typography, purposeful use of color, and clear data visualization to ensure that WIL's most important statistics and findings landed with impact, without sacrificing the academic credibility the research demanded.
Shape CUSTOM ILLUSTRATIONS

Collective Dallas created a custom illustration series for the Work Innovation Lab.

The illustrations visualized the relationship between humans and artificial intelligence in the modern workplace — depicting people leveraging AI as a powerful tool to work smarter, move faster, and accomplish more without losing the human touch at the center of it all.