The challenge this time was to raise the bar on an already successful design — pushing the visual experience further while delivering a cleaner, faster, and more seamless mobile experience for the millions of fans visiting the site, while driving fans seamlessly toward the one action that matters most: buying a ticket to the game.

We sat down with the Mavericks marketing team at their home office to align on a shared vision — and what we found behind the scenes was a level of passion for the team and the city that immediately set the creative direction. The result was a design that channeled the grit of the players on the court and the electric energy of Dallas itself.

When the Mavericks got word that Luka Dončić would be named an NBA All-Star, they wanted to make it a moment. Collective Dallas created a full homepage takeover and a dedicated landing page that gave the announcement the fanfare it deserved — celebrating Luka's first All-Star selection in style.