Collective Dallas Creative Agency

214.771.8624
Logo
Shape Glorifi Fintech

The Concept: For centuries, Americans voted at the ballot box, but these days we vote every time we swipe our credit card, deciding what companies and charities we will support with our hard-earned money. This fintech was to provide a trusted online platform for banking, insurance, and mortgage needs all within a dashboard where Americans could measure their progress against their own goals and peers, while putting their money with a company and community that shares All-American values.

Project Glorifi - Fintech Brand Development
Creative Brief: We developed a bold, patriotic brand identity for a values-driven fintech platform that empowers Americans to bank, insure, and invest in alignment with their All-American principles.
Industry: Banking
Project Date: 2022
Glorifi Fintech
Shape BRANDING

Collective Dallas led the complete brand development for GloriFi from the ground up.

We took the brand's mission, manifesto and values and translated them into a full visual identity system. From hand-crafting the logo that fused 'Old Glory' and 'Financial' into a bold, patriotic mark, to defining the color palette, typography, imagery standards, and tone of voice, every decision was rooted in the brand's core belief in freedom, independence, and All-American values.
Shape WEBSITE, SOCIAL AND EMAIL DESIGN

Collective Dallas also led the digital creative strategy for GloriFi.

From designing a full suite of social media ads, email campaigns, and video content that drove awareness and card acquisition. From bold statistic-driven awareness posts and product launch ads to celebrity co-founder endorsements and lifestyle imagery, every piece of content was built around GloriFi's patriotic messaging and designed to convert values-aligned Americans into loyal customers.
Shape COLLATERAL

Collective Dallas brought the GloriFi brand to life across every touchpoint.

From designing premium packaging, branded merchandise, and print collateral that embodied the company's patriotic values and All-American identity. From the credit card designs, signature navy and gold influencer welcome kit boxes to co-branded YETI tumblers, tri-fold card activation inserts, and luxury wooden presentation boxes, every piece was crafted to reinforce trust, pride, and belonging among GloriFi's customer community.