How Often Should a Website Design Be Updated?

How Often Should a Website Design Be Updated?

Modern websites neither look or function like the ones created in the 90’s, or even the early 2000’s. In fact, today’s websites don’t even resemble those created three years ago. Technology changes and so have the rules of internet marketing and SEO. That being said, many older website designs are obsolete. So, what is the average lifespan of a website design?

The first thing you need to do is to evaluate your current website. The average lifespan of a website design depends on a some things:

  • Does it still work or does it break down on a regular basis?
  • Does it serve the needs of your business and your clients?
  • Is it mobile friendly?
  • Is it SEO friendly?
  • Does it look good?

While there is no set rule for how a long a website design should last, if it’s older than three years, then there is a really good chance you are due for some upgrades.

  • 2-3 years old – In a competitive industry, it is time for a new website. In a non-competitive industry, you need to start planning.
  • 3-4 years old – Evaluate your current website and plan for a ‘facelift’ or a brand new site.
  • 5 years old – You need to redesign your website.

Age is only one indicator that you need to plan an update. You should consider a website redesign even sooner if one of the following applies:

Do you need more conversions?
Your client/customer is looking for something or trying to solve a problem. They expect your website to solve it for them.  If they can’t find the answer quickly, then they will click away to another site. Older websites were not designed around the user experience. Today, user experience design increases client leads by providing a beautiful, conversion-focused website.

Is your site mobile-friendly?
Having a mobile-friendly is not optional. Today, it is a necessity. Because of the growing number of mobile devices, Google has begun ranking websites using their mobile index. In other words, if your site is not mobile-friendly, you won’t rank well.

Is your site not ranking on Google?
It seems like Google updates its algorithm daily. This past year has seen several shifts in their ranking process and several more are predicted for the near future.  Many of those are related to how your website functions.

Do you have a good Content Management System?
The content on your website drives both your organic and paid traffic. Having a good content management system such as WordPress, allows you to interlink your website, optimize for SEO, and keep everything working smoothly. Content Management is essential and may be the item you never knew you missed the most.

Is your site starting to look dated?
Appearances matter in business. Your website is usually the first touchpoint a potential client/consumer will have with your business. Who wants to buy services or products from someone who looks like they are stuck in the 90’s? Unfortunately, the perception of your clients is that your ideas and business practices are also stuck in the 90’s. Give your website a modern look that shows that you are current, relevant, and on top of market trends.

Do You Need a Facelift or a Brand-New Website?
There are also several other factors to consider. For one, even if your site is brand new, but it wasn’t designed well, then it is already time for a redesign. Another thing to consider is the changes in technology and current “best practices.” If a significant shift occurs, then it’s time for an upgrade, regardless of how old your site is.

If you suddenly realized that it’s time for an update, we can help. Contact us so we can discuss your needs.